They look like the ETs in the comic books. And they speak an alien language. They are ZooZoos, the egg-headed creatures that have taken the Vodafone brand to new heights. Mostly the Zoozoos do terrible things to each other and laugh. Each piece ends with some trite tie-in back to Vodafone.
It is not for nothing that Indian advertising is seen as coming into its own. And Vodafone advertising campaigns have been at the forefront of it all.
First there was that dog in Hutch campaigns, which captured the imagination of millions. It survived a $19-billion buyout and reached such levels of popularity that it even led to kidnappings of that breed of dogs, called pugs.
And now come those nutty and entirely endearing little men in white, called Zoozoos created by the agency O&M for Vodafone, one of the main broadcast sponsors of the Indian Premier League. They are wowing audiences, and ZooZoo merchandise, bags, keychains, T-shirts will be available soon.
What a great creativity! Great is the human who has not lost his childlike heart. Without playing with fantasy no creative work has ever yet come to birth. The debt we owe to the play of imagination is incalculable.
What kind of Zoozoo are you? Find out and don't forget to let me know in comments.
I am a daring Zoozoo - "You love travelling and taking things head on. Life is a journey and you take the road less travelled."
Last year, Vodafone advertisement featuring the popular pug dog had invited the wrath of Animal Welfare Board. Hope the new series will not invite some alien anger!
View all Vodafone zoozoo ads :