Friday, May 8, 2009

Vodafone Zoozoos

They look like the ETs in the comic books. And they speak an alien language. They are ZooZoos, the egg-headed creatures that have taken the Vodafone brand to new heights. Mostly the Zoozoos do terrible things to each other and laugh. Each piece ends with some trite tie-in back to Vodafone.

It is not for nothing that Indian advertising is seen as coming into its own. And Vodafone advertising campaigns have been at the forefront of it all.

First there was that dog in Hutch campaigns, which captured the imagination of millions. It survived a $19-billion buyout and reached such levels of popularity that it even led to kidnappings of that breed of dogs, called pugs.

And now come those nutty and entirely endearing little men in white, called Zoozoos created by the agency O&M for Vodafone, one of the main broadcast sponsors of the Indian Premier League. They are wowing audiences, and ZooZoo merchandise, bags, keychains, T-shirts will be available soon.

Wooing audience… the Vodafone way

What a great creativity! Great is the human who has not lost his childlike heart. Without playing with fantasy no creative work has ever yet come to birth. The debt we owe to the play of imagination is incalculable.

What kind of Zoozoo are you? Find out and don't forget to let me know in comments.


I am a daring Zoozoo - "You love travelling and taking things head on. Life is a journey and you take the road less travelled."

Last year, Vodafone advertisement featuring the popular pug dog had invited the wrath of Animal Welfare Board. Hope the new series will not invite some alien anger!

View all Vodafone zoozoo ads :

22 comments:

uglyduckling91 said...

They look awesome. :D

Lemme do the what Zoozoo are you thing :D

uglyduckling91 said...

You´re a sports freak. You love to indulge yourself in your favourite sport whenever you get time. You religiously follow the games. Your life is a sport and you play it hard.

Woohoo :D

Sophie said...

Cool! :)

Sports - one of the basic joys of life. Aren't they?

Ye, Life is a sport not spectator one though.

uglyduckling91 said...

Yeah. And they're not complicated or anything either. =]

Jinxed Pixie said...

they're shooo cute!!!

Sophie said...

@ Jinxed : Hey you didn't tell me what kind of Zoozoo are you..?

Sophie said...

@ uglyduckling91 - Yup!

Sophie said...

Oh, I love zoozoos and my 11 months old nephew will sit through the ad without batting an eyelid....and I was surprised to read that it's not animation...there are real small girls in costume....brilliant add...

Sophie said...

Ya, Though they look like animated characters, the Zoozoos are actually human beings who were made to wear body suits. They wanted to make real people look as animated as possible. Actors were small-bodied, thin women and men covered in layers of white fabric. Each facial expression was made of rubber and pasted on the actors.

A film shot at 20 frames per second made the Zoozoo’s movements hurried and comical. Of the 29 different Zoozoo ads created for the IPL, there will be a new one everyday.

webdeveloper said...

Become zoozoo fans and check out their brilliant ads before its aired on TV.
http://www.facebook.com/zoozoo


In India people relate the "utterly butterly girl" with amul butter because of their ads.... and guess what, they have used these zoozoo characters in the Amul Butter ads. They can be seen on hoardings.
http://www.facebook.com/video/video.php?v=204668650472#/photo.php?pid=1828228&id=73855584817

They are also planning of releasing a DVD of all 30 advertisements after they are released on TV to the fans who have requested for the same.

Sophie said...

That's cool! :)

BB said...

Try watching the premier of south park today , thats a whole new level of adult comedy cartoons .

BB said...
This comment has been removed by the author.
deluded said...

i think im the zoozoo who eats, drinks, burps and just lazes around

there must be that type too right?

the male zoozoo

;)

Tia said...

@ deluded - Hmm, thats like achawala zoozoo.. as it sounds more like me..! ;)

Som said...

Well The same PETA which scorned on Vodafone for the Pug adds have now given Vodafone an award for its ZooZoo adds ... :)

The endearing things about the zoozoos are their simplicity ... it is really something :)

Aw.S.M said...

Please dont be shocked but i havent seen the ad yet..we watch the ipl here on sky sports or setanta sports..hence no zoo zoos here..but i ll check out your link and let u know if i like em.

luv
amith

Tia said...

@ Som : Yais indeed, simplicity.

Tia said...

@ Aw S.M : Yup, Don't miss them Amith! xx

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Stupidosaur said...

So, any news on Zoozoo kidnappings yet? Then pugs can heave a sigh of relief at being forgotten!

VJ Sophie said...

I guess pugs are back now!